Helping Dealers Sell Smarter. Work Smarter. Grow Smarter.
FIX YOUR SALES PROCESS. GROW YOUR DEALERSHIP.
Helping dealerships close more, train better, and cut wasted ad spend.
Helping Dealers Sell Smarter. Work Smarter. Grow Smarter.
Helping dealerships close more, train better, and cut wasted ad spend.
I’ve been in your shoes—from chasing leads to working the desk. I started in the car business in 2004 and have held every seat on the floor, all the way up to General Manager. That’s why my approach is practical, fast-moving, and dealership-tested.
Since 2016, I’ve worked side-by-side with GMs and dealer principals to increase gross, drive more volume, and tighten up processes—without burning out their teams. Whether you're running a domestic store in a small market or managing a metro rooftop, I bring real-world strategies that actually work.
Every store is different—so we start by digging into yours. Our consulting process includes a hands-on evaluation of your sales processes, staffing structure, CRM usage, and advertising spend. We identify what's working, what's leaking, and what’s missing.
From there, we build a custom action plan focused on quick wins and long-term gains. Whether it's tightening up lead handling, restructuring your floor, or reallocating ad budget, we're in it with you—coaching your team and tracking results every step of the way.
I’ve worked with dealers across import, domestic, and luxury brands to optimize what matters most—CRM, digital processes, and advertising performance. From rural rooftops to multi-store groups, the common thread is simple: most teams are losing money due to poor follow-up and ineffective ad spend.
That’s where I come in. Every engagement starts with a CRM and ad strategy audit. Then I build a plan to tighten up your digital operations, improve lead response, and help your team work smarter—not harder.
I focus on the digital front end—where the sale starts and most opportunities are lost. My approach is practical, efficient, and built for real-world execution inside your store.
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